Journalist Kashmir Hill of Forbes provides a solid, informative overview of Greenpeace and Yes Men’s online attack against the Shell global brand. Yet to label the activists as pranksters perhaps diminishes the strategic creativity of Yes Men, who are long-established thorns in the flesh of errant conglomerates the world over.
Though the contest is over, you can have fun creating your own Ad here.
The world’s most creative anti-corporate activists – The Yes Men – have hijacked Chevron oil’s new ad campaign, causing a significant PR disaster in the process. They created a ‘punking’ fake website and press ad executions challenging Chevron’s greenwashing claims. More here…
(From HuffPost) Reputation hijackers, The Yes Men, have taken credit for a prank in which they posed as Chamber of Commerce officials pushing for comprehensive climate change legislation. Pretending to be the business lobby, the YesMen hosted a fake news conference at the National Press Club (hoodwinked or what!!) announcing a “dramatic” shift in its position on climate change. After a fake press release and media event note was sent out, Reuters, Fox and CNBC were all, it seems, initially duped by the fake PR stunt.