As an avid football fan, I’ve sampled ex-SBS reporter Scott McIntyre’s contributions and musings on the world game; he struck me as a decent researcher and succinct communicator.
In respect to his recent controversial, non-football microbloggings, his PR, career and reputational issues bled out of two of them in particular.
In both cases McIntyre did what he would surely recognise as a football no-no; he played the man not the ball: Continue reading
As we assess the data for 2014’s Australian PR Disasters Awards, two heavyweight teams are emerging as the main column centimetre negativity contenders; a) Tony Abbott’s coalition government and b) the NRL’s most wayward rugby stars. While political players such as George Brandis and Scott Morrison did their best to stain and murder their personal and party reputations by seeking to punish whistleblowers and asylum seekers respectively, several rugger buggers created a trickle of bad press over their oral (Todd Carney) and public (Greg Bird) urination episodes that, in turn, created a stream/torrent of social and MSM media criticism. Some surprise contenders such as Zoos SA’s attempt to marginalise a local ice cream supplier in favour of a palm-oil favouring globalcorp raised hackles in Adelaide, while coffee and coffee magnate Phillip De Bella’s expletive-infused Facebook rants had Brizzie caffeine lovers in a froth. And while Rupert Murdoch made a late charge with his emotionally-vapid, corporation-aggrandising Tweet over the #sydneysiege, it’s increasingly looking like PM Abbott will snatch the Award with his globe-spanning “shirtfront” proclamation – we will announce the winners very soon.
Seems like a list of some the usual suspects – celebs, footballers, politicians – lining up to take the 2014 PR disasters awards this year past. Some of the contenders include: NRL’s Paul Gallen (c-tweet), PM Tony Abbott (wink wink), James ‘Punchy’ Packer, Malaysia Airlines, and even a late overseas entry from a Mr William Cosby
Your nominations before we start crunching the data, please…
Do you really understand the consequences and power of Online Reputation Management? Do you get how social media silos and scuttlebutt are the fuel that can feed global online news attention and damaging search engine finds? Ahead of a four-session seminar series for IABC International, PR analyst and author of the book ‘Public Relations Disasters’ Gerry McCusker shares his thoughts in a year of celebrity social media stuff-ups and suggests a new engagement ethos for ORM.
Following a weekend of racial controversy in Australia when a teenage Collingwood fan racially abused Swans AFL aboriginal star Adam Goodes (calling him an ape), the club’s President has inexplicably exacerbated the issue by jokingly suggesting on his morning radio show that the same player (Goodes) be used as part of a promotional PR push for the theatre show King Kong (which for those not in the know, stars a very large ape).
While the sometimes media savvy Mr Maguire has attempted to excuse his behaviour by suggesting that he was “zoned out”…”thinking somewhere else” and the hoary old “slip of the tongue”, the PR disaster backlash continues. Despite protesting that he is not a racist, McGuire’s incidental PR rehabilitation might be better served not just by protesting innocence, but by acknowledging that his comments may point to some unsavoury, sub-conscious attitudes that he’s prepared to work at addressing and eradicating. I’d venture that casual racism is not less hurtful to the recipient than the intended variety.
Sitting here in the cheap seats, I’ve quietly surmised that Austereo’s handling of the abortive hoax call prank has tended more to stonewalling and message repetition that it has to genuine engagement and undertakings of remedies. Timely then that a Fairfax journalist – Michael Lallo – lists the hard questions that still remain unanswered by Austereo management.
You know your PR disaster’s gonna live forever when marketers start using your misfortune as marketing leverage. Cutting communicators at Spirit Airlines have a Weiner Sale – too hard to resist. And they’ve also “confirm(ed) with certitude that the photo is in fact our weiner. The ad is ours, and we sent it.” Hat-tip to Gothamist. http://gothamist.com/2011/06/07/come_fly_with_spirit_airlines_too_h.php
Australian athlete Stephanie Rice has copped some flak and lost a cushy sponsorship with Jaguar over her homophobic/faggot Twitter tweets. Ta Steve for the tip.
And the Washington Post has suspended an experienced sports scribe who disseminated a hoax via Twitter – just to see how fast a piece of false information could spread online. This great piece from The Big Lead dissects the whole snafu and give full backgrounders into the truth of what actually happened. Ta to my free online media monitoring for the tip.
Via digital comms agency Grace DR, we hear the tale of another Twit-fest where a self-styled holistic health expert, Dr Gillian McKeith, has let irritation and high emotion cloud her Twitter tweets. On their blog, Grace DR document the spat between ‘Doctor’ Gillian and one Rachel Moody – the way it unfolds, then is attempted to disguise who tweeted what only adds to the embarrassment that Dr McKeith’s doctorate was purchased for $60 from the same online source as one of her critic’s dead cats! This digital reputation business sure can create great PR disasters!