Bill Cosby's #socialmediafail as meme invites rape flak

Sometimes, reputational ineptitude scales the heights of unawareness and at other times it plumbs the depths of idiocy. When Bill Cosby’s online PR team invited audiences to meme pictures of cuddly old Bill, had they never heard of this year’s recent #myNYPD social media snafu?
Yet another reason why social media reputation isn’t a game for kids, or for old blokes with allegedly chequered pasts.
Bill Cosby meme fail

Advertisements

#BoycottMyer PR disaster has Bernie on the backfoot

Shooting-from-the-lip Myer CEO Bernie Brookes has caused a sorta social media stink by saying that Julia Gillard’s NDIS levy will impact retail spending (sic, at his stores). While mainstream media reports mostly on the social media ‘outrage’ (see Addictomatic coverage), Social Mention calculates that the coverage is three times more likely to be negative towards Myer and Brookes; others report a dip (surely temporary) in the Myer share price.

Fiji government hires US PR guns to polish its global image

PR expert Gerry McCusker was interviewed by Radio Australia this am – exploring the Fiji Govt’s use of online PR and social media. McCusker told Radio Australia it makes perfect sense: “If an organisation posts regularly online through blogs and tweets and online press releases, and by feeding this material with the kinds of search terms that people are using online PR can influence what is said about any organisation, any corporate, any brand, any government, whether it is a democratic government or slightly less democratic one,” he said.

Reputation2.0 and Ricky Nixon's latest PR disaster

If you’ve ever pondered what it’d be like to watch someone publicly hang themselves, then cut free just before the final, fatal asphixiation, only to give an encore petard-hoisting the following day, then Channel 7’s ‘Sunday’ night interview with AFL leper Ricky Nixon provided a comparably grisly spectacle. Instead of the ‘3 R’s’ stock-in-trade of crisis management – Regret, Responsibility and Remedial action, Nixon opted to Refute, Recriminate and Retaliate.
During the vilified footy entrepreneur’s latest, most clumsy – and to date implosive – attempt at PR redemption, there were lessons aplenty for the modern celebrity, politician, public figure and even corporation. Clearly visible lessons included:

  • Don’t do media interviews when you’re tired or easily provoked to irritation or anger
  • Don’t give interviews when you can’t master your ego and emotions or mask your simmering aggression, disdain or sense of hurt and injustice Continue reading

Social media marketing and reputation workshop

IABC (New South Wales) is hosting a workshop featuring online reputation expert and author of “Public Relations Disasters” Gerry McCusker. The lunchtime social media marketing session – at L47, MLC Centre, 19 Martin Place, Sydney – explores how to better control and manage your online reputation via social monitoring. On 13 April, McCusker will show PR firm and in-house practitioners the best ways to create positive digital assets and equity. The rationale for this “media social” event is that anti-corporate and activist publishers are brilliant at promoting bad news in digital spaces. Because their ‘bad oil’ can quickly rise to the top of search engine finds, mis-informing and negatively influencing stakeholder perceptions, organisations need to know how to respond to these PR threats. McCusker answers the question; “What if you could keep negative commentary and coverage off the first few pages of Google? As a canny Scot, McCusker also asks “What if you could do it for free?”