Audio interview on preventing social media disasters

Do you really understand the consequences and power of Online Reputation Management? Do you get how social media silos and scuttlebutt are the fuel that can feed global online news attention and damaging search engine finds? Ahead of a four-session seminar series for IABC International, PR analyst and author of the book ‘Public Relations Disasters’ Gerry McCusker shares his thoughts in a year of celebrity social media stuff-ups and suggests a new engagement ethos for ORM.

Social media seminar – where digital PR meets customer service

Sydneyside social media fans might want to consider an imminent (21/22 March), crisis-orientated social media training conference. It’s a “…must-attend for heads of service, consumer affairs leaders, emergency managers with an interest in stakeholder management, managers of contact centres and heads of complaints handling teams OR anyone who is responsible for customer interactions in times of crisis.”

Online reputation workshop – August 22-24, Melbourne

Late August, Gerry McCusker will explore how to create reputation-enhancing digital PR within social media spaces at an Ark Group event. Gerry will explain the best ways to create positive digital assets and equity. And he’ll scare you off the underhand tactics that promise to clean up social media and search engine finds, yet could result in negative consequences. A must-attend workshop for anyone looking for a better, fairer and more representative share of social media voice. See you at the Novotel between 22-24 Aug.

Social media marketing and reputation workshop

IABC (New South Wales) is hosting a workshop featuring online reputation expert and author of “Public Relations Disasters” Gerry McCusker. The lunchtime social media marketing session – at L47, MLC Centre, 19 Martin Place, Sydney – explores how to better control and manage your online reputation via social monitoring. On 13 April, McCusker will show PR firm and in-house practitioners the best ways to create positive digital assets and equity. The rationale for this “media social” event is that anti-corporate and activist publishers are brilliant at promoting bad news in digital spaces. Because their ‘bad oil’ can quickly rise to the top of search engine finds, mis-informing and negatively influencing stakeholder perceptions, organisations need to know how to respond to these PR threats. McCusker answers the question; “What if you could keep negative commentary and coverage off the first few pages of Google? As a canny Scot, McCusker also asks “What if you could do it for free?”