McIntyre’s PR disaster tweets played the man, more than the ball

Twitter Twit
As an avid football fan, I’ve sampled ex-SBS reporter Scott McIntyre’s contributions and musings on the world game; he struck me as a decent researcher and succinct communicator.
In respect to his recent controversial, non-football microbloggings, his PR, career and reputational issues bled out of two of them in particular.
In both cases McIntyre did what he would surely recognise as a football no-no; he played the man not the ball: Continue reading