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Saints Facebook photos

St Kilda Facebook fiasco may imperil sponsorship

December 23, 2010 / Gerry / Leave a comment

Downunder here in Oz, much is being made of the furore that has seen a teenage girl upload naked pictures of some professional AFL footballers – emerging nude from bed – to Facebook. The player at the centre of the stoush, has never even met the girl concerned (social media virality blamed). In a cruel twist, one of the clubs sponsors (Linen House) may withdraw its current advertising campaign. As the online campaign gallery reveals, it shows the same St Kilda player lolling semi-nude in bed. Should they pull the “Sleep Like A Saint” campaign?

Gerry McCusker - Talespin
PR disasters, spin doctors and reputation management gone wrong, by PR analyst and author Gerry McCusker.

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