The PR disaster 08 shortlist takes shape

If your memory for reputation-bustin’ PR gaffes isn’t serving you very well, perhaps the names Sarah Palin (for being herself), Elliot Spitzer (for his dalliances), Sam Newman (for his MP-slating innuendo) and Wayne Carey (for his Police encounters in Melbourne and Miami) might jog your nomination memory? If that don’t work, here are some more corkers from last year:

Sachsgate: https://prdisasters.com/bbc-pr-disaster-as-pr-week-flames-inept-crisis-management

Julie Bishop’s book chapter:

Belinda Neal’s Iguanagate: https://prdisasters.com/belinda-neals-vindication-only-begs-more-unanswered-questions/

Collingwood stars’ DUI car crash: https://prdisasters.com/didak-shaw-and-pies-pr-gaffes-and-lies/

J&J sue Red Cross: https://prdisasters.com/red-crosses-and-red-faces-at-johnson-johnson/

Troy Buswell seat sniff: https://prdisasters.com/sniffer-dog-buswell-surely-unseated-by-pr-disaster/

Sachsgate PR disaster timeline reveals PR blunders

http://www.guardian.co.uk/media/2008/nov/21/russell-brand-jonathan-ross2

Several interesting revelations from an issues management perspective:

1) Concerns expressed in an email sent by Sachs representatives to BBC Radio 2 controller Lesley Douglas, weren’t attended to for two-and-a-half days.  2) More, a BBC PR seemed reluctant to co-operate with press enquiries. 3) While Radio 2 controller Douglas wanted to respond quickly, the BBC corporate press office insisted it should be dealt with through the formal complaints procedure (allowing the furore to percolate and gather momentum).