Branson in PR pickle over patronising PR photocall


Richard Branson, tatts and bad teeth.

My old hometown newspaper The (Glasgow) Herald reports that: “Sir Richard Branson has been accused of “patronising” rail staff after dressing up as a refuse collector for a TV ad, painting fake tattoos on his forearms and blacking out some of his teeth in a publicity stunt for Virgin Trains. (Ta to Herald for use of excellent pic)

So, is this evidence of fun PR creativity or CEO insensitivity? Maybe a bit of both?