PR Disasters Awards contenders

Seems like a list of some the usual suspects – celebs, footballers, politicians – lining up to take the 2014 PR disasters awards this year past. Some of the contenders include: NRL’s Paul Gallen (c-tweet), PM Tony Abbott (wink wink), James ‘Punchy’ Packer, Malaysia Airlines, and even a late overseas entry from a Mr William Cosby

Your nominations before we start crunching the data, please…

Australia's biggest PR disasters – top 10 announced

The Qantas A380 engine blast has been named the worst Australian PR disaster of 2010, in the annual PR Disasters Awards by PR watchdog and blogsite PRdisasters.com. The Awards highlights the worst examples of business, celebrity, government, media and sports gaffes. For the very first time, the results have been processed to include PR disasters in both traditional and online media, including social media spaces. This year, our Public Relations Disasters blog partnered with online and social media monitoring agency Cyber Chatter to run, analyse and calculate Australia’s biggest PR blunders, using world-leading Alterian SM2 technology. Here are Australia’s Top 10 PR Disasters for 2010 (biggest disaster first):
1. Qantas – A380 fleet consecutive engine issues and passenger delays
2. Commonwealth Bank – premium interest rate hikes
3. Labor Party – corporate backlash against the proposed ‘super tax’
4. Melbourne Storm – salary cap scandal
5. Stephanie Rice – homophobic comments posted via Twitter
6. Canberra Raiders – Joel Monaghan ‘dog sex’ photo
7. Virgin Blue – reservations and check-in system crash
8. Matthew Newton – after alleged assault of then partner Rachel Taylor in Italy
9. David Jones – CEO sexual assault scandal
10. Lara Bingle – media relations following split with Michael Clark

Gerry McCusker commented:
“We’re seeing that social media is increasingly influencing the impact and duration of PR disasters. As citizen media clearly aids commentary and sharing of bad news stories, it’s essential to have strategies to cope with online sniping and gossip that affects your reputation.”