Picture the scene; a burly, inebriated, heavily tattooed late 20’s male (with some behavioural “previous”) towers over a woman in an upscale Japanese restaurant threatening to stab her with chopsticks and kill her. He seemingly slaps his hand into the wall next to her head while berating and intimidating her.
As a PR you’re asked what to do to handle it…
a) Say it’s “a hiccup…”
b) Describe it as a the actions of “a goose…” (at a ‘Women in Leadership’ summit)
c) Confect a series of lame excuses that have to be redrafted after public condemnation by a real footy legend, who demands that the young male is properly brought to book?
And this from a club with the AFL’s first female president Peggy O’Neal. Which crisis management manual are the Tigers working from??
It’s brand-checking 101; Google a name to see if there’s any unfortunate or unsavoury associations. But Googling names seems to have been beyond Nike’s Advertising or PR teams; now in PR trouble (as Ben and Jerry’s Ice Cream had similarly done only 4 years back) for naming a sports shoe, the Black and Tan! For those who don’t know Britain’s stained history of interference in Ireland, an expert book on the Black and Tans says:
“They could arrest and imprison anyone at any time. They murdered civilians. They wore a strange mixture of dark green tunics, khaki rousers, black belts and odd headgear, including civilian felt hats…Although they were only a small proportion of British forces in Ireland, they were the toughest, the wildest and the most feared. They knew nothing and they cared nothing about Ireland. They were sent there in March 1920 by Lloyd George’s coalition cabinet to make Ireland ‘a hell for rebels to live in’.”