Aussie Ad Agency creates social media PR disaster

Here’s a guest post by Peter Hawkins of Tribe Count on the George Patts/Defence Force social media bungle; I saw Peter’s comments on a recent Mumbrella story, and thought he made good sense while many Ad types overlooked the PR implications and impressions, preferring to brush the issue aside. Peter writes:

“GPY&R recently found themselves in the middle of a PR meltdown when a News Ltd paper investigated the online behaviour of members of its social media team.  The agency had been charged with reviewing the social media policy of the Australian Defence Force ( ADF)  after a recruit secretly filmed himself having sex with a fellow trainee and airing it to colleagues via Skype. The News Ltd article and the prime time television news bulletins that followed highlighted comments the social media team had made on Twitter and on their own blogs. The agency’s Facebook page also features images from a drunken staff party and provides links to the Facebook and Twitter accounts of staff, including the social media manager. The episode raises several issues.  Firstly, the need for every  organization to put in place staff policy on social media activity  that protects the company’s image and reputation. Continue reading