You call it just like it is Anthony Mundine; Pearce may need an addiction doctor, not a spin doctor.
It gets up my nose when PRs access the ‘lazy file’ when their clients do dumb stuff.
I mean, why do acclaimed professional communicators deliver hollow, default statements when required to craft and coach authentic and credible expressions of responsibility and regret in the event of celebrity PR disasters? What’s the purpose of these generic communications? Why do we get apology by cut ‘n’ paste?
We continually get a predictable grab-bag of cliches, half-truths and wholly unconvincing claims of accountability and remorse. Read this generic statement and you can pretty much substitute the name of the un-saintly football player with the name of any basketballer, cyclist, rugby or soccer player caught with his pants down, brain addled, veins full or fists balled.
In PR disasters, perhaps many PRs don’t craft connective, meaningful, believable and winning crisis management statements because they don’t have the emotional intelligence in themselves to be able to help the client process and express? It’s also true, though, that spin doctors are often hamstrung by the instructions given by lawyers advising the company, club or code.
Next time a sports star or celebrity makes “a mistake” (a patronising misnomer), PRs should try asking: A) what really went on for YOU that time? B) why did YOU the player make that choice ? C) what was ingesting the substance all about for YOU? D) didn’t YOU fear getting caught? and E) what feelings did YOU have at the time, and what do YOU feel right now ?
Then a PR might prefer to compose something like this:
“First off, this was not a mistake; this was about my decisions, actions and stupidity. It was also about me thinking I was too cool and too big to ever be caught. Honestly? I was partying hard and intoxicated. I thought my edgy “cool” lifestyle would make me look like a rockstar to my mates.
I don’t know why I feel the need to impress them when I should be impressing the code, the club and the fans who have genuinely trusted and respected me. I will think about that and get to the bottom of it most likely with a specialist counsellor.
Recording the incident was simply stupid. I’ve done courses and had advice to be careful with online media but I made a daft choice which lead to this trouble. Again, my mistake was in thinking I was too special, too cool to be caught. Right now, I am full of self-recrimination and shame for the hurt I’ve caused to everyone who cares about me. I will work on this and hopefully emerge a better, more mature and trustworthy person as a result.”
No-one expects footy players to be angels or Saints (geddit?). But with the myriad of PR disasters – and subsequent player education courses about using social media and drugs – you’d half-expect these young men to use at least half of the wits they have! (Note; not many female athletes do such dumb sh*t!).
Generic PR apology statements appear to say all the right things but they only tell us one thing for sure: THAT THE ATHLETE DID NOT ACTUALLY SAY THESE WORDS!
And that shows they’re reluctant to be truly responsible and remorseful as they look to recover from being rumbled.
Hat-tip ColorCube for image loan.
Gold Coast Stuns. The AFL and its multi-million dollar babies – the Gold Coast Suns – are embroiled in brand damaging illicit drug use allegations. Was anyone else struck by the irony of KH’s admission that he bought ‘gear’ outside a pizza shop. Not implying it was one of the club sponsors (a pizza chain), but how long before the sun sets on deals with sponsors and partners including HostPlus, Fiat, Virgin and United Petroleum and others?
MP Andrew Leigh MP launches an online political attack saying that a “median-priced house now costs over $666,000 – that’s more than six times average incomes. Where are all these ‘good jobs’ the Treasurer says will help you pay for that?”
As an avid football fan, I’ve sampled ex-SBS reporter Scott McIntyre’s contributions and musings on the world game; he struck me as a decent researcher and succinct communicator.
In respect to his recent controversial, non-football microbloggings, his PR, career and reputational issues bled out of two of them in particular.
In both cases McIntyre did what he would surely recognise as a football no-no; he played the man not the ball: Continue reading
Online, anyone can pretend to be anything they like. Social lives get ‘larged’ on social networks, suitors misrepresent on dating websites, resumes get burnished on Linkedin. Some even claim to have self-cured from cancer, blogged on the topic and profited hugely from a book and wellness App based on a BFL (big fat lie). So, is it just PR spin, web entrepreneurialism, shysterism or even a case of a psychological malaise – as is subtly questioned in this useful News Ltd piece...