PR disaster as tweet exacerbates international diplomacy ructions

Revelations that Australian intelligence sources may have been bugging SBY and wife’s personal phones, the indignant reactions from the ‘phone tapee’s’, the bungling “all governments gather information” interview by Mr Abbott with the ABC’s dogged Leigh Sales and, most recently, the inopportune twitter-sniping from a political research firm owner, marks this as a PR disaster of national and international import.

Offensive Tweet sent by pollster firm CrosbyTextor principal Mark Textor

Offensive Tweet sent and deleted by pollster firm principal Mark Textor

Academic Behrendt sends most offensive Twitter slur

Here in Australia, an academic/lawyer and indigenous affairs adviser seems to have got off lightly after having sent a Tweet suggesting that watching bestiality with a horse wasn’t as offensive as watching an(other) indigenous representative speak on television. While at first suggesting that people were taking her derogatory remark “out of context” (as if context could excuse away such a mean-minded barb), Larissa Behrendt offered an apology one day later (no doubt after being advised by government or similar PRs) which has been rejected by the object of Behrendt’s disrespect. Why can’t allegedly ‘smart’ people understand that commenting on Twitter is the same as sending out a personal press release to any and every media outlet in the world? Twitter is the no1 PR disaster platform of the social media space, and is the medium that reveals more about an individual’s true nature and character than a polished and prepared resume ever could.