You call it just like it is Anthony Mundine; Pearce may need an addiction doctor, not a spin doctor.
No matter the marketing campaigns, the spin, the apologies and the ‘zero tolerance’ approach, some in the NRL’s playing cohort seem determined to let their personal tastes run riot over their employee code of conduct contracts. Begs the question; can the ‘mongrel’ quality – so needed to make a great NRL star – ever be anything less than a sniff away from dogging the wider code with image and reputation issues?
I wonder if golfer Robert Allenby, or NRL players John Sutton and Luke Burgess can somewhat identify with this theory? I have analysed PR disasters from every angle and it has become all too apparent that:
drink and drugs play a significant part in adversely affecting behaviour; catalysing embarrassing or painful incidents; leading to shame-based denials and excuses; delivering high levels or scepticism and thereafter; scandal plus reduced levels of public trust and respect?
The one-time abuser or inveterate addict alike, will deny, lie or vilify anyone else, rather than come clean about how they have little or no control after imbibing poison that compels them to behave irrationally or inappropriately.