PR Disasters

PR disasters, spin doctors and reputation management gone wrong, by PR analyst and author Gerry McCusker.

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New York Times

Lessons from the world's biggest PR disasters

August 24, 2010 / Gerry / Leave a comment

A New York Times article where several American reputation experts critique many of the world’s recent PR disasters including Toyota’s acceleration problems, BP’s oil spill, Goldman Sachs securities fraud and Tiger Woods marital bust-up. Interesting read.

Gerry McCusker - Talespin
PR disasters, spin doctors and reputation management gone wrong, by PR analyst and author Gerry McCusker.

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