Picture the scene; a burly, inebriated, heavily tattooed late 20’s male (with some behavioural “previous”) towers over a woman in an upscale Japanese restaurant threatening to stab her with chopsticks and kill her. He seemingly slaps his hand into the wall next to her head while berating and intimidating her.
As a PR you’re asked what to do to handle it…
a) Say it’s “a hiccup…”
b) Describe it as a the actions of “a goose…” (at a ‘Women in Leadership’ summit)
c) Confect a series of lame excuses that have to be redrafted after public condemnation by a real footy legend, who demands that the young male is properly brought to book?
And this from a club with the AFL’s first female president Peggy O’Neal. Which crisis management manual are the Tigers working from??