The PR disaster 08 shortlist takes shape

If your memory for reputation-bustin’ PR gaffes isn’t serving you very well, perhaps the names Sarah Palin (for being herself), Elliot Spitzer (for his dalliances), Sam Newman (for his MP-slating innuendo) and Wayne Carey (for his Police encounters in Melbourne and Miami) might jog your nomination memory? If that don’t work, here are some more corkers from last year:


Julie Bishop’s book chapter:

Belinda Neal’s Iguanagate:

Collingwood stars’ DUI car crash:

J&J sue Red Cross:

Troy Buswell seat sniff: