Max Clifford's personal PR disaster

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Veteran journo undone by Rabbi's flipcam interview

An informal media interview of doyen Whitehouse Correspondent Helen Thomas, and shot by a part-time film-maker and journalist Rabbi David Nesenoff, has led to Thomas’ resignation, and widespread condemnation of the tough scribe. Helen Thomas suggested that ‘Jews should get the hell out of Palestine’. With the video clip uploaded to Nesenoff’s site ‘rabbilive’ and YouTube, we see how digital and social media can prove hugely perilous to reputations; even that of a seasoned media expert like Thomas.

Tiger Woods; don't do a Gary Coleman on your PR comeback

In a carefully orchestrated and palpably controlled way, Tiger Woods is facing a selection of hand-picked media journalists to explain the emotional car-crash that constitutes his life. It’s unlikely to feel real. Unlike mini, ex-child star Gary Coleman’s foul-mouthed rant to a journo who baited and provoked him to sensational effect. Not that you’re listening to me Tiger, but please don’t repeat Gary’s PR disaster.

Web2.0 marginal for Oz corporate roles, says recruiter

Just caught up with David Grant, General Manager of Marketing and Corp Affairs recruitment specialists Market U (we met at a recent IABC issues hypothetical). I asked David a few questions about (PR) market conditions and the extent to which Social Media proficiency appears in Aussie corporate PR recruitment briefs. For those of you who are too time-pressed to read on, the radar signal for Social Media skills isn’t that strong. (I have paraphrased David’s replies for brevity, thank him for the interview, and ask him to correct if I have misrepresented his comments). Continue reading