The PR disaster 08 shortlist takes shape

If your memory for reputation-bustin’ PR gaffes isn’t serving you very well, perhaps the names Sarah Palin (for being herself), Elliot Spitzer (for his dalliances), Sam Newman (for his MP-slating innuendo) and Wayne Carey (for his Police encounters in Melbourne and Miami) might jog your nomination memory? If that don’t work, here are some more corkers from last year:


Julie Bishop’s book chapter:

Belinda Neal’s Iguanagate:

Collingwood stars’ DUI car crash:

J&J sue Red Cross:

Troy Buswell seat sniff:

Belinda Neal's 'vindication' only begs more unanswered questions

Great example of how and when not to conduct a media conference… Embattled NSW MP Belinda Neal feels ‘vindicated’ over allegations she intimidated and lorded it over nighclub staff (see link for story chronology) and held a press conference to, well…gloat over the findings. Thing is for this press thingo, Belinda was poorly advised and ill-prepared as her media appearance only acted as a forum for rehashing questions over her formative behaviour. Again, the cloud of doubt lingers. Never front the press when you know you can’t satisfactorily answer their hardest question…the evasive footage becomes gold.