Guerilla marketing and PR disasters; the movie

This coming Monday (17 Aug) I appear in a TV┬ádocumentary about sports streaking and guerilla marketing screening on SBS. Along with Dennis Rodman and porn-star Britteny Sky, I was interviewed in LA about the pros and cons of sports streaking as a low-cost, high impact marketing device. I think PR and marketers around Australia might find it an interesting watch; it follows a Spanish streaker who wants to use the tactic to become a ‘star’; it interviews the worlds most infamous streakers and the companies that sponsor the stunts to explore the pros and pitfalls. Pitfalls is where I come in; I’m the straight-up Rep Manager who counsels caution around guerilla ‘stunts’. Tune in for interesting viewing. Continue reading