Richard Edelman talks new media insights

Rich Edelman maybe doing Kung Fu?Over on his blog, Richard Edelman generously shares some of the most compelling new insights from a recent bigwig conflab about social media (ta Richard):

 1) Media must become comfortable with the economics of fragmentation
2) Advertising will be the primary revenue source for media, not subscriptions
3) News will become the supporting element to products and services
4) Major disconnects as newsrooms continue to separate digital and print products
5) The skill set for journalists must evolve
6) Evolution towards an open dialogue model
7) Content is still king and mainstream media amplifies new media content
Social media requires a continuing dialogue
9) Blogs are not universally popular; bulletin boards and mobile work too