Dead cat doctorates, phoney physicians and a PR disaster on Twitter

Via digital comms agency Grace DR, we hear the tale of another Twit-fest where a self-styled holistic health expert, Dr Gillian McKeith, has let irritation and high emotion cloud her Twitter tweets. On their blog, Grace DR document the spat between ‘Doctor’ Gillian and one Rachel Moody – the way it unfolds, then is attempted to disguise who tweeted what only adds to the embarrassment that Dr McKeith’s doctorate was purchased for $60 from the same online source as one of her critic’s dead cats! This digital reputation business sure can create great PR disasters!