Cash-for-comment paid to Aussie citizen journos

Traditional media is getting all hot under the collar about Channel Ten(s unnamed new media advisers) paying SocMed pioneers cash-for-comment to talk up interest in TV shows. Now, Mumbrella scribe Tim Burrowes suggests it’s the tip of a grime-stained iceberg.

I’m fatigued having to write this one up, suffice to say these practices lie somewhere between ‘any publicity is good publicity’, ‘controversy management’ and ‘unethical citizen journalism relations’. To the corps involved…YOU’RE LAZY for not building cit-journo relations yourselves, to the Web2.0-spruikers – compromising your professionalism is probably a myopic game. 

 

Belkin blushes after cash-for-comment cock-up

Aussie techster and mate o’ mine Leigh Mannes, flags a techy PR disaster where Belkin was caught ‘incentivising’ favourable blog comment ($0.65 a go). After being outed, the PR response was swift with a Belkin honcho insisting it was an isolated incident. Errm…maybe not says further online digging.

From PR disaster management 101, effectively responding to an incident isn’t just about being swift, it’s about being as accurate as poss in your response. Especially in cases involving suspicious practices, to erroneously address the incident can just look like a further cover up. And that don’t help ‘restore the trust’ President Reynoso. That’s exactly what’s not happending in this not-so-isolated incident it seems.