Australian Liberal leader Tony Abbott has opened 2012’s PR Disaster contender list with an on-air gaffe comparing the sinking of the Costa Concordia to boat arrivals in Australia, News Limited reports: “Speaking on Triple M Adelaide’s morning show yesterday morning Mr Abbott was asked: “This is just a bit from left field, the captain from the Costa Concordia wants to know if you need any help with your boat policy?” Abbott replied: “Well that was one boat that did get stopped, wasn’t it,” and almost immediately was forced into damage limitation mode. He alluded to a lack of taste/judgement, but then attacked Labor pollies (quite rightly) who had tried to make editorial capital from his not so slick quip.
Seeing that Spencer Tunick was in Sydney doing a large nude photoshoot on the weekend, I thought you might like to see the parody viral ad for Aussie bike brand Malvern Star I was Creative Director on, oh…around 8 years ago now.
Just caught up with David Grant, General Manager of Marketing and Corp Affairs recruitment specialists Market U (we met at a recent IABC issues hypothetical). I asked David a few questions about (PR) market conditions and the extent to which Social Media proficiency appears in Aussie corporate PR recruitment briefs. For those of you who are too time-pressed to read on, the radar signal for Social Media skills isn’t that strong. (I have paraphrased David’s replies for brevity, thank him for the interview, and ask him to correct if I have misrepresented his comments). Continue reading