Reputation2.0 and Ricky Nixon's latest PR disaster

If you’ve ever pondered what it’d be like to watch someone publicly hang themselves, then cut free just before the final, fatal asphixiation, only to give an encore petard-hoisting the following day, then Channel 7’s ‘Sunday’ night interview with AFL leper Ricky Nixon provided a comparably grisly spectacle. Instead of the ‘3 R’s’ stock-in-trade of crisis management – Regret, Responsibility and Remedial action, Nixon opted to Refute, Recriminate and Retaliate.
During the vilified footy entrepreneur’s latest, most clumsy – and to date implosive – attempt at PR redemption, there were lessons aplenty for the modern celebrity, politician, public figure and even corporation. Clearly visible lessons included:

  • Don’t do media interviews when you’re tired or easily provoked to irritation or anger
  • Don’t give interviews when you can’t master your ego and emotions or mask your simmering aggression, disdain or sense of hurt and injustice Continue reading