Picture the scene; a burly, inebriated, heavily tattooed late 20’s male (with some behavioural “previous”) towers over a woman in an upscale Japanese restaurant threatening to stab her with chopsticks and kill her. He seemingly slaps his hand into the wall next to her head while berating and intimidating her.
As a PR you’re asked what to do to handle it…
a) Say it’s “a hiccup…”
b) Describe it as a the actions of “a goose…” (at a ‘Women in Leadership’ summit)
c) Confect a series of lame excuses that have to be redrafted after public condemnation by a real footy legend, who demands that the young male is properly brought to book?
And this from a club with the AFL’s first female president Peggy O’Neal. Which crisis management manual are the Tigers working from??
Gold Coast Stuns. The AFL and its multi-million dollar babies – the Gold Coast Suns – are embroiled in brand damaging illicit drug use allegations. Was anyone else struck by the irony of KH’s admission that he bought ‘gear’ outside a pizza shop. Not implying it was one of the club sponsors (a pizza chain), but how long before the sun sets on deals with sponsors and partners including HostPlus, Fiat, Virgin and United Petroleum and others?
I think it’s the somewhat disingenious or inauthentic lines we’re hearing from Adam Goodes that makes his media stance something of a personal PR kerfuffle. But he has many supporters.
Adam is patently a high-integrity and high-values bloke, and I think we’ve just seen a little more of his humanity in two ways; A) by showing he is still sensitive to the barbs of booing, barracking buffoons and B) in neglecting to squarely, honestly address the reality of what he did on Friday night versus Carlton.
Like his footy forefather – Paul Gascoigne – did all those years ago in a far flung land, Goodesy appeared to be trying to “noise-up” the opposition fans. Why not, given the abuse?
But in these fields, the insult is usually in the eyes of the beholder; ask those outraged Celtic fans when accosted by the Rangers’ star’s cultural reference back in the late 90s.
I think the authenticity and integrity of Goodes’ personal brand could have been galvanised if he’d just said: “Yes, the booing and baiting was kinda getting to me; I just tried to reverse their racism by showing I’m fiercely proud of my heritage – but maybe I got a bit carried away.”
When passions are high – along with score discrepancies – trading on heritage is a risky strategy. Ask Gazza, Adam (and congrats on a great goal).