Kinda hot on the heels of my last post “What Is Real News“, we learn that YouTube is moving into CGNC (citizen generated news content). As well as creating another discreet news channel with YouTube Direct, the move will help resource-strapped TV and online news editors to obtain video from free providers, so-called “citizen journalists” — and even request such video be shot by amateurs. PR industry commentator Gerry McCusker, believes that some razor sharp PR outfits could use YouTube Direct to seed client news stories!. A few noteworthy editorial sites (Huffington Post, NPR, Politico, the San Francisco Chronicle) are already testing the free service. And Mr Murdoch won’t be happy.
At a socio-personal level, I’ve encountered a few issues with organisations making claims on the web that are false or invalid – like Lasseters desert Hotel in Alice Springs; but Google’s Sidewiki promises to help web users to instantly check the veracity and validity of any claims made on a website. I recently chose to stay at Lasseters Hotel Casino in Alice Springs, ‘cos their website (and several other travel-related sites) said they offered free golf green fees at the local course. On sign-in, I asked for the offer and was flatly told the promo ran out 6months previous. Disappointed, I emailed them asking for compensation as the free fees promoted influenced my hotel selection; the manager Craig Jervis nicely refused saying they’d now amend the erroneous claims. As the above link shows, they’ve only partially done it – sneaky stuff from Lasseters or what? As recently visited by colleague Julian Lee at the SMH, Google’s Sidewiki bookmarklet is a browser sidebar, kinda stored as a coded bookmark. When you click the bookmark, it opens a new window where you can write a new Sidewiki entry or see entries that others have written alongside any web page you’re viewing. Maybe I should Sidewiki all those sites mentioning Lasseters free green fee offer? Sidewiki (I’d dub it “Snidewiki” if the comments made are deliberately injurious) is yet another new frontier for PRs looking to manage organisational reputation; should help keep companies (including my pals @ Lasseters) more attentive and honest about false or misleading advertising (even within digital editorial spaces).
(From HuffPost) Reputation hijackers, The Yes Men, have taken credit for a prank in which they posed as Chamber of Commerce officials pushing for comprehensive climate change legislation. Pretending to be the business lobby, the YesMen hosted a fake news conference at the National Press Club (hoodwinked or what!!) announcing a “dramatic” shift in its position on climate change. After a fake press release and media event note was sent out, Reuters, Fox and CNBC were all, it seems, initially duped by the fake PR stunt.
The LA Times reports on a PR disaster where a Republican assemblyman is caught making sexual boasts about his dalliances with 2 women, not realising he was being videotaped and recorded. One of the lobbyists is thought to work for a major utility firm and, as Duvall discloses accidentally, wears little “eye-patch underwear”. Noice comment Mike, eh!!! And apparently lobbyists sleeping with politicians is not uncommon in Calif as the following quote suggests: “The use of sexual favors is just one more example of the tactics that energy companies and lobbyists have used to win favorable laws from lawmakers,” said Kathay Feng, president of California Common Cause. Well PRs in Oz; do you have any tales of strange bedfellows downunder (geddit, geddit??)
I thoroughly enjoyed presenting my ‘Why CEOs are scared of Social Media’ session at IABC’s San Fran shindig (thanks for the pesonal compliments y’all); even my punk rock and dog poo analogies translated well (and into laughter) for the audience. Saw a good sesh from Gerard Braud, and heard one standout quote from Jerry Stevenson’s (Buck Consultants) session I really want to share now:
“Technology doesn’t solve communication problems; great communicators do”
Web2.0 might be have lots of technology and accessories, but so does a science lab; it’s chemists and doctors who administer the solutions that get the job done. Also, over several dinners, heard a few whispers of discontent that there was too much focus on SocMed – maybe worth noting, as clearly Web2.0 should be one of the ingredients, not the whole formula (he said with white science coat still on). And finally; MAN, I can;’t shake this darn jetlag!!
It’s under a week before I head to San Francisco to take part in the IABC World Conference; my in-depth afternoon session analyses the relationships CEOs have/don’t have with Social Media. On my return, it’s quickly onto a laptop-based practical Social Media session (10-persons max) for IABC Victoria (26 June 09); in this session, it’ll be less talking and more showing attendees how to set up essential Web2.0 systems to deliver better monitoring and understanding of the social media environments; book early as spaces are limited.
Wikipedia says it will block Scientologists from making changes to Wikipedia pages – in order to prevent propaganda changes and what it calls “sock puppet” attacks. Tho Wikipedia will look at blocking Church of Scientology IP addresses, I’d be surprised if it can thwart the craftiness and zeal of CoS online advocates who are fervent in their defence of their chosen brand of religion (fact, I stand by waiting for CoS people to send me unidentified comments criticising the fact that I even mention this story!) Course, CoS isnt the only org fond of tarting up or reputation cleansing via Wikipedia; step forward devotees and PR pals of the US Republican party, Democrats, Fox News, Britain’s Labour party.