Charity cross-USA cycle for poverty housing

Cycling Across America charity
In my 7+ years of blogging I’ve never asked for much from my readers; just a bit of attention and engagement for the cases and critiques I sometimes offer. However, I recently made a resolution to generally “pay it back” to those less fortunate. 
So, in June I will ride my bike 3,600 miles across the United States starting in Atlantic City, NJ and finishing on the pacific coast in Astoria, OR! This ride will support The Fuller Center for Housing, a Christian non-profit that builds and renovates homes as a helping hand in partnership with those in need, not as a hand-out. I’m the first Australian to ever take part in this Continent-spanning charity marathon. My personal fundraising goal is to raise US$5000. Would you sponsor me as you are able? Could you contribute $10, $50, $100 or $1 per mile if you can? I’m personally giving $500 in addition to covering my own airfares there and back. Donate here please:

Fiji government hires US PR guns to polish its global image

PR expert Gerry McCusker was interviewed by Radio Australia this am – exploring the Fiji Govt’s use of online PR and social media. McCusker told Radio Australia it makes perfect sense: “If an organisation posts regularly online through blogs and tweets and online press releases, and by feeding this material with the kinds of search terms that people are using online PR can influence what is said about any organisation, any corporate, any brand, any government, whether it is a democratic government or slightly less democratic one,” he said.

No PR disaster; 50% of Aussie newspapers PR-driven

Champagne corks are popping in PR offices as a survey by the Australian Centre for Independent Journalism has found that, on average, more than 50% of newspaper content could be identified as from a media release or clearly of a promotional nature. In late 2009, the survey looked a 5 days of coverage in 10 Aussie metropolitan newspapers analysing more than 2,000 stories. Sydney’s Daily Telegraph was shown to have 70% PR-driven (or drivel) content. Previous surveys by RMIT in Melbourne suggested an average of 70%, while Aussie stat guru (and my fellow presenter at IABC Hong Kong) Jim Macnamara suggested up to 80% of all newspaper editorial stemmed from PR sources. My old blogpal Trev Cook discusses it too.

Bush PR man Fleischer to restore Tiger Woods' PR?

Sometimes controversial political press secretary Ari Fleischer is in place to advise Tiger’s re-entry to the world of golf. Word suggests that Ari’s team has been working with Woods to make a major announcement about his future, perhaps by the end of next week. Commentators point at Ari’s blemished PR history, including his work with baseball’s steroid slugger Mark McGwire and, of course, Dubya himself.

Aussie PR hires actresses to fake a news story

Aussie PR Jothy Hughes has created a PR disaster that should sound the death knell for his PR career. Dumb-as-you-could-imagine and deeply-duplicitous, Jothy briefed a model agency to find actresses who’d pretend to be profiteering widows selling their marital gold at jewellery parties (for his client Gold Parties Australia). Despite hollow claims of “I made a mistake…”, Hughes is a former PRIA member, so well knows PR right from wrong.

Ta 2 Mumbrella as source.

First proper PR disaster of 2010?

Another ex-journalist-turned-PR is at the centre of a whale fishing/spy scandal PR disaster in Australia, proving that a decent hack doth not a good flack make! IMHO, it’s often professionally flexible ex-journos who give PR practitioners a bad name.

Despite allegations that the New Zealand PR lied to the air charter companies when booking charter flights for his pro-whaling Japanese clients, this high-flying “PR” has remained non-contactable since the story broke.

Thanks to Mr Lexus for the nod. Readallabahtit!