Ministerial advice, lobbying and industry ethics sullied in food ratings fiasco

Health Food Rating Website

 

 

 

 

 

 

 

When almost two years of planning goes into a joint food health initiative and the corresponding public information website gets ORDERED off air ON THE SAME DAY IT GOES LIVE one might expect evidence of stakeholder dissonance.

I caught up with a gripping analysis of the Fiona Nash, AFGC and Alastair Furnival furore courtesy of the Background Briefing team of Anna Whitfield and Ann Arnold at ABC – great case analysis. HT SMH for screengrab.

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Charity cross-USA cycle for poverty housing

Cycling Across America charity
In my 7+ years of blogging I’ve never asked for much from my readers; just a bit of attention and engagement for the cases and critiques I sometimes offer. However, I recently made a resolution to generally “pay it back” to those less fortunate. 
So, in June I will ride my bike 3,600 miles across the United States starting in Atlantic City, NJ and finishing on the pacific coast in Astoria, OR! This ride will support The Fuller Center for Housing, a Christian non-profit that builds and renovates homes as a helping hand in partnership with those in need, not as a hand-out. I’m the first Australian to ever take part in this Continent-spanning charity marathon. My personal fundraising goal is to raise US$5000. Would you sponsor me as you are able? Could you contribute $10, $50, $100 or $1 per mile if you can? I’m personally giving $500 in addition to covering my own airfares there and back. Donate here please: 
http://www.fullercenter.org/bikeadventure/meettheriders

Australia's 2013 PR Disasters Announced

The Essendon footy club has grabbed the flag at the annual list of PR blunders and gaffes awarded here at PRdisasters.com. After analyzing media monitoring data on sustained and damaging mentions across press, radio, TV and internet sources, the Bombers “performance supplements” saga was easily the year’s most-talked about, and reviled, PR disaster. And in a year where the Cronulla Sharks rugby club plus the sport of swimming were also stained by the stench of scandal, the broader topic of ‘drugs in sport’ created much negative commentary and bad PR.
The Australian PR Disaster Awards – now in their 8th year – highlight the worst examples of business, celebrity, government, media and sports PR blunders. They assess PR problems in both traditional and online media, including social media spaces. To qualify as a PR disaster, the incident must result in sustained, negative media coverage for the brand, business or person at the centre of the story. Here are Australia’s Top 10 PR Disasters of 2013 (biggest disaster first):
1. Essendon supplements scandal – under the direction of controversial sports scientist Stephen Dank, the Bombers were found to have been operating an experimental – possibly illegal – performance supplements programme.
2. Drugs in sport – A year long Australian Crime Commission investigation found widespread drug use in Australian professional sport, with criminal networks being actively involved. At publication, one former ASADA expert dubbed it the “blackest day in Australian sport”.
3. Indonesian relations – Australia’s ‘SBY’ presidential phone-tapping scandal escalated with Tony Abbott’s reticence to apologise and Indonesia reactively downgrading the relationship between the two countries and withdrawing co-operation on people smuggling operations.
4. Waterhouse/Singleton spat – Businessman John Singleton sacked trainer Gai Waterhouse following a clash on live television. After “Singo” claimed skullduggery over the fitness of his beloved horse ‘More Joyous’, a Racing NSW inquiry fined Singleton and saw trainer Gai Waterhouse charged on two counts relating to reporting and record-keeping.
5. Media regulation reform – Communications Minister Stephen Conroy was assailed by many sections of the media over his proposed News Media reforms. Many outlets railed at the mooted, binding, self-regulation scheme that also sought to remove a news organisation’s exemption from some provisions of the Privacy Act.
6. Mining tax repeal – The Abbott government started to repeal Labor’s controversial Minerals Resource Rent Tax from July 2014; by pitching how it would impact on families and small business, major – and conflicting – media coverage for this new policy was secured.
7. Craig Thomson – The saga of allegedly using Health Service Union credit cards to pay for porn and prostitutes rumbled on, revealing avaricious appetites for raunchy films, sexual services, ciggies and cross-country flights and expenses.
8. Collingwood Football Club (re Adam Goodes) –When a young Collingwood fan sledged Adam Goodes with an ape slur, the media meltdown was compounded when Collingwood President Eddie Maguire jokingly alluded to Goodes’ ability to publicise the in-town musical King Kong.
9. Royal Commission into child sexual abuse – As the 2012-established commission researched, interviewed, questioned and challenged institutional representatives from education, religion, sports and state interests, claims of abuser protection and failure to stop the abuse provided media flak for churches and their office bearers.
10. Politician expenses – Not long into office, Tony Abbott encountered his first scandal over his and other politicians’ misuse of entitlements. With four cabinet members – plus the PM – having to repay money for faulty expense claims, the furore also targeted Labor pollies similarly loose with their expense accuracy.

Plagiarism PR disaster for paralegal-cum-journalist

What kind of regional journalist would ‘heavily borrow’ or ‘be significantly inspired’ by editorials from some of Britain’s most prominent national newspapers? Only one whose main gig is as a solicitor. You might expect copyright, ethics, IP and similar to be part of such a professional’s lexicon, surely. Carly-Marie Fallon, tell us more…

A part time journalist and solicitor stands accused of plagiarising articles

A part time journalist and solicitor stands accused of plagiarising articles

Hat-tip Ken Garner, Buzzfeed and Legal Cheek.

New Army PR disaster – UK-style

When is a Nazi salute not a Nazi salute? Apparently when it’s a ‘Red Hand of Ulster’ salute. While the Aussie army has marched from one PR disaster to another relating to service personnel’s abuse of personal photos, video posted to social media, the British Army (Sah!) have to contend with some provocative poses allegedly featuring British servicemen stationed in Afghanistan.

Soldiers strike a provocative pose

Soldiers strike a provocative pose

The irony of British squaddies posing in ways that appear (even erroneously) to endorse the right wing foes their forefathers fought to defeat is at best cruelly ironic and at worse…(you fill out the rhyme).

From a reputation viewpoint, it’s evidence of how the personal beliefs of a minority can easily besmirch the principles and PR profile of a bigger brand or organisation.
(HT to Phil Macgiollabhain for the lead.)