Audio interview on preventing social media disasters

Do you really understand the consequences and power of Online Reputation Management? Do you get how social media silos and scuttlebutt are the fuel that can feed global online news attention and damaging search engine finds? Ahead of a four-session seminar series for IABC International, PR analyst and author of the book ‘Public Relations Disasters’ Gerry McCusker shares his thoughts in a year of celebrity social media stuff-ups and suggests a new engagement ethos for ORM.

Crying over spilt (Halal) milk

The power – and pain – of agenda-driven social media lobbying has curdled (pun 1) the relationship between the Fleurieu Milk and Yoghurt Company and some of its online detractors, specifically Restore Australia. Anti-IslamisationBoycott Halal baseball cap activists have targeted and bombarded the South Australian Fleurieu dairy company in many prominent social media channels; channels that offer unexpurgated commentary and unedited critiques often prove fertile breeding grounds for a culture (pun 2) of brand-bashing and, oftentimes, personally-biased and uninformed venting.

In posting this, my aim is not to defend nor attack either interest in this incident but simply to illustrate a modern PR disaster dynamic; that what starts small online, can snowball into a capital city news report and eventually move onto our national TV news screens. Social media is all about reputation, as well as stakeholder engagement and influence. Hat-tip (pun 3) to Zazzle for the image.

Bill Cosby's #socialmediafail as meme invites rape flak

Sometimes, reputational ineptitude scales the heights of unawareness and at other times it plumbs the depths of idiocy. When Bill Cosby’s online PR team invited audiences to meme pictures of cuddly old Bill, had they never heard of this year’s recent #myNYPD social media snafu?
Yet another reason why social media reputation isn’t a game for kids, or for old blokes with allegedly chequered pasts.
Bill Cosby meme fail