PR Disasters are usually caused by something; bad choices, behaviour, inattentiveness or wanton disregard. This precise article from the UK Telegraph’s Oliver Brown is “ace” in the way it describes the defects that drive Nick K’s manifold PR disasters. “…indeed hundreds of those fans on No 2 Court who watched his petulant implosion with mounting incredulity, felt most put out by was Kyrgios’s spoilt-child syndrome.” Nicely served, Oliver.
Gold Coast Stuns. The AFL and its multi-million dollar babies – the Gold Coast Suns – are embroiled in brand damaging illicit drug use allegations. Was anyone else struck by the irony of KH’s admission that he bought ‘gear’ outside a pizza shop. Not implying it was one of the club sponsors (a pizza chain), but how long before the sun sets on deals with sponsors and partners including HostPlus, Fiat, Virgin and United Petroleum and others?
MP Andrew Leigh MP launches an online political attack saying that a “median-priced house now costs over $666,000 – that’s more than six times average incomes. Where are all these ‘good jobs’ the Treasurer says will help you pay for that?”
As an avid football fan, I’ve sampled ex-SBS reporter Scott McIntyre’s contributions and musings on the world game; he struck me as a decent researcher and succinct communicator.
In respect to his recent controversial, non-football microbloggings, his PR, career and reputational issues bled out of two of them in particular.
In both cases McIntyre did what he would surely recognise as a football no-no; he played the man not the ball: Continue reading
Online, anyone can pretend to be anything they like. Social lives get ‘larged’ on social networks, suitors misrepresent on dating websites, resumes get burnished on Linkedin. Some even claim to have self-cured from cancer, blogged on the topic and profited hugely from a book and wellness App based on a BFL (big fat lie). So, is it just PR spin, web entrepreneurialism, shysterism or even a case of a psychological malaise – as is subtly questioned in this useful News Ltd piece...
No matter the marketing campaigns, the spin, the apologies and the ‘zero tolerance’ approach, some in the NRL’s playing cohort seem determined to let their personal tastes run riot over their employee code of conduct contracts. Begs the question; can the ‘mongrel’ quality – so needed to make a great NRL star – ever be anything less than a sniff away from dogging the wider code with image and reputation issues?
I wonder if golfer Robert Allenby, or NRL players John Sutton and Luke Burgess can somewhat identify with this theory? I have analysed PR disasters from every angle and it has become all too apparent that:
drink and drugs play a significant part in adversely affecting behaviour; catalysing embarrassing or painful incidents; leading to shame-based denials and excuses; delivering high levels or scepticism and thereafter; scandal plus reduced levels of public trust and respect?
The one-time abuser or inveterate addict alike, will deny, lie or vilify anyone else, rather than come clean about how they have little or no control after imbibing poison that compels them to behave irrationally or inappropriately.
If a picture paints a thousand words, Sydney Morning Herald illustrator Rocco Fazzari brilliantly (look at the shield crest!) summed up the Aussie PM’s predicament (hat tip Rocco for loan of the image). Even over in the UK, scribes are penning the PMs political obituary – but might the out-of-time Tony yet successfully crusade to keep his top job?
As we assess the data for 2014’s Australian PR Disasters Awards, two heavyweight teams are emerging as the main column centimetre negativity contenders; a) Tony Abbott’s coalition government and b) the NRL’s most wayward rugby stars. While political players such as George Brandis and Scott Morrison did their best to stain and murder their personal and party reputations by seeking to punish whistleblowers and asylum seekers respectively, several rugger buggers created a trickle of bad press over their oral (Todd Carney) and public (Greg Bird) urination episodes that, in turn, created a stream/torrent of social and MSM media criticism. Some surprise contenders such as Zoos SA’s attempt to marginalise a local ice cream supplier in favour of a palm-oil favouring globalcorp raised hackles in Adelaide, while coffee and coffee magnate Phillip De Bella’s expletive-infused Facebook rants had Brizzie caffeine lovers in a froth. And while Rupert Murdoch made a late charge with his emotionally-vapid, corporation-aggrandising Tweet over the #sydneysiege, it’s increasingly looking like PM Abbott will snatch the Award with his globe-spanning “shirtfront” proclamation – we will announce the winners very soon.
Seems like a list of some the usual suspects – celebs, footballers, politicians – lining up to take the 2014 PR disasters awards this year past. Some of the contenders include: NRL’s Paul Gallen (c-tweet), PM Tony Abbott (wink wink), James ‘Punchy’ Packer, Malaysia Airlines, and even a late overseas entry from a Mr William Cosby
Your nominations before we start crunching the data, please…