Clumsy media release causes PR disaster for Border Force

“ABF officers will be positioned at various locations around the CBD speaking with any individual we cross paths with…”

This is the ABF media statement (below) which saw civil (kinda) rights protesters gridlock parts of Melbourne’s CBD today. As a stakeholder engagement piece it was stupendously successful – not only were parts of the statement provocative and “Orwellian” (h/t protester sound bite) but it also directed anti-AFB activists where to congregate to spoil the (media) party. It’s also the first time I’ve queried the wisdom/value of equipping media releases with ‘social share’ buttons (foot of page). This facility possibly enabled protesters to quickly share and amass their forces to disrupt the inter-agency “initiative”. As many PRs on the planet will be musing…there but for the grace of God go I…

Bordfer Force PR disaster

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Bishop brought to ground by #choppergate

As well-documented as Bronwyn Bishop’s #choppergate affair has been, the most enjoyable part has been seeing the creative memes generated by thenewdaily, Daily Mail and singhstation. Thanks all!

#choppergate

Bishop waters the garden

Bishop 'when I do'...

Tomic arrest, Kyrgios tantrums – an issue of character

Tomic&Kyrgios

In sports – think AFL, cricket and NRL for example – we often see how the PR gaffes of individuals or small groups have the ability to tarnish the reputation of the code or sport they represent. To my PR eyes, Tennis Australia is experiencing it differently; despite being dragged into unseemly PR disasters via the childlike antics of Messrs Tomic and Kyrgios, the public is able to clearly see where the root of the wrongs lie. It’s said that you can’t control your reputation, only your character. Culpability for these repeated, tennis-related PR disasters lies squarely at the baby feet of a couple of flawed characters whose actions speak as loud as their often immature utterances. I hope they will soon listen to the experience, strength and wisdom that, surely, must be being offered to them.

The PR train wreck that is Nick Kyrgios (aged 20 and a bit)

PR Disasters are usually caused by something; bad choices, behaviour, inattentiveness or wanton disregard. This precise article from the UK Telegraph’s Oliver Brown is “ace” in the way it describes the defects that drive Nick K’s manifold PR disasters. “…indeed hundreds of those fans on No 2 Court who watched his petulant implosion with mounting incredulity, felt most put out by was Kyrgios’s spoilt-child syndrome.” Nicely served, Oliver.

GC Sun may set on speed merchants’ AFL careers?

Gold Coast Stuns. The AFL and its multi-million dollar babies – the Gold Coast Suns – are embroiled in brand damaging illicit drug use allegations. Was anyone else struck by the irony of KH’s admission that he bought ‘gear’ outside a pizza shop. Not implying it was one of the club sponsors (a pizza chain), but how long before the sun sets on deals with sponsors and partners including HostPlus, Fiat, Virgin and United Petroleum and others?

Treasurer Hockey pays for his cheap advice

MP Andrew Leigh MP launches an online political attack saying that a “median-priced house now costs over $666,000 – that’s more than six times average incomes. Where are all these ‘good jobs’ the Treasurer says will help you pay for that?”

Treasurer Joe quickly became the subject of a social media backlash

Treasurer Joe quickly became the subject of a social media backlash

McIntyre’s PR disaster tweets played the man, more than the ball

Twitter Twit
As an avid football fan, I’ve sampled ex-SBS reporter Scott McIntyre’s contributions and musings on the world game; he struck me as a decent researcher and succinct communicator.
In respect to his recent controversial, non-football microbloggings, his PR, career and reputational issues bled out of two of them in particular.
In both cases McIntyre did what he would surely recognise as a football no-no; he played the man not the ball: Continue reading