As we assess the data for 2014’s Australian PR Disasters Awards, two heavyweight teams are emerging as the main column centimetre negativity contenders; a) Tony Abbott’s coalition government and b) the NRL’s most wayward rugby stars. While political players such as George Brandis and Scott Morrison did their best to stain and murder their personal and party reputations by seeking to punish whistleblowers and asylum seekers respectively, several rugger buggers created a trickle of bad press over their oral (Todd Carney) and public (Greg Bird) urination episodes that, in turn, created a stream/torrent of social and MSM media criticism. Some surprise contenders such as Zoos SA’s attempt to marginalise a local ice cream supplier in favour of a palm-oil favouring globalcorp raised hackles in Adelaide, while coffee and coffee magnate Phillip De Bella’s expletive-infused Facebook rants had Brizzie caffeine lovers in a froth. And while Rupert Murdoch made a late charge with his emotionally-vapid, corporation-aggrandising Tweet over the #sydneysiege, it’s increasingly looking like PM Abbott will snatch the Award with his globe-spanning “shirtfront” proclamation – we will announce the winners very soon.
Seems like a list of some the usual suspects – celebs, footballers, politicians – lining up to take the 2014 PR disasters awards this year past. Some of the contenders include: NRL’s Paul Gallen (c-tweet), PM Tony Abbott (wink wink), James ‘Punchy’ Packer, Malaysia Airlines, and even a late overseas entry from a Mr William Cosby
Your nominations before we start crunching the data, please…
When almost two years of planning goes into a joint food health initiative and the corresponding public information website gets ORDERED off air ON THE SAME DAY IT GOES LIVE one might expect evidence of stakeholder dissonance.
I caught up with a gripping analysis of the Fiona Nash, AFGC and Alastair Furnival furore courtesy of the Background Briefing team of Anna Whitfield and Ann Arnold at ABC – great case analysis. HT SMH for screengrab.
Naughty pee-arr company House PR apparently offered (UK) Telegraph journalist Tim Walker Brit Awards press accreditation in exchange for publishing promotional tweets with the Mastercard Twitter handle and its #PricelessSurprises hashtag. The email requested Walker publish tweets before, during and after the event, and guarantee Mastercard’s inclusion in any post event write-ups, both print and online, with hashtags and URLs included. #PricelessSurprises
In the spirit of PR fellowship and PR disaster recovery assistance, I can offer HousePR some coincidentally hot-off-the-press pointers here:
(H/t to Ken Garner and The Drum)
The Essendon footy club has grabbed the flag at the annual list of PR blunders and gaffes awarded here at PRdisasters.com. After analyzing media monitoring data on sustained and damaging mentions across press, radio, TV and internet sources, the Bombers “performance supplements” saga was easily the year’s most-talked about, and reviled, PR disaster. And in a year where the Cronulla Sharks rugby club plus the sport of swimming were also stained by the stench of scandal, the broader topic of ‘drugs in sport’ created much negative commentary and bad PR.
The Australian PR Disaster Awards – now in their 8th year – highlight the worst examples of business, celebrity, government, media and sports PR blunders. They assess PR problems in both traditional and online media, including social media spaces. To qualify as a PR disaster, the incident must result in sustained, negative media coverage for the brand, business or person at the centre of the story. Here are Australia’s Top 10 PR Disasters of 2013 (biggest disaster first):
1. Essendon supplements scandal – under the direction of controversial sports scientist Stephen Dank, the Bombers were found to have been operating an experimental – possibly illegal – performance supplements programme.
2. Drugs in sport – A year long Australian Crime Commission investigation found widespread drug use in Australian professional sport, with criminal networks being actively involved. At publication, one former ASADA expert dubbed it the “blackest day in Australian sport”.
3. Indonesian relations – Australia’s ‘SBY’ presidential phone-tapping scandal escalated with Tony Abbott’s reticence to apologise and Indonesia reactively downgrading the relationship between the two countries and withdrawing co-operation on people smuggling operations.
4. Waterhouse/Singleton spat – Businessman John Singleton sacked trainer Gai Waterhouse following a clash on live television. After “Singo” claimed skullduggery over the fitness of his beloved horse ‘More Joyous’, a Racing NSW inquiry fined Singleton and saw trainer Gai Waterhouse charged on two counts relating to reporting and record-keeping.
5. Media regulation reform – Communications Minister Stephen Conroy was assailed by many sections of the media over his proposed News Media reforms. Many outlets railed at the mooted, binding, self-regulation scheme that also sought to remove a news organisation’s exemption from some provisions of the Privacy Act.
6. Mining tax repeal – The Abbott government started to repeal Labor’s controversial Minerals Resource Rent Tax from July 2014; by pitching how it would impact on families and small business, major – and conflicting – media coverage for this new policy was secured.
7. Craig Thomson – The saga of allegedly using Health Service Union credit cards to pay for porn and prostitutes rumbled on, revealing avaricious appetites for raunchy films, sexual services, ciggies and cross-country flights and expenses.
8. Collingwood Football Club (re Adam Goodes) –When a young Collingwood fan sledged Adam Goodes with an ape slur, the media meltdown was compounded when Collingwood President Eddie Maguire jokingly alluded to Goodes’ ability to publicise the in-town musical King Kong.
9. Royal Commission into child sexual abuse – As the 2012-established commission researched, interviewed, questioned and challenged institutional representatives from education, religion, sports and state interests, claims of abuser protection and failure to stop the abuse provided media flak for churches and their office bearers.
10. Politician expenses – Not long into office, Tony Abbott encountered his first scandal over his and other politicians’ misuse of entitlements. With four cabinet members – plus the PM – having to repay money for faulty expense claims, the furore also targeted Labor pollies similarly loose with their expense accuracy.