PR disaster as tweet exacerbates international diplomacy ructions

Revelations that Australian intelligence sources may have been bugging SBY and wife’s personal phones, the indignant reactions from the ‘phone tapee’s’, the bungling “all governments gather information” interview by Mr Abbott with the ABC’s dogged Leigh Sales and, most recently, the inopportune twitter-sniping from a political research firm owner, marks this as a PR disaster of national and international import.

Offensive Tweet sent by pollster firm CrosbyTextor principal Mark Textor

Offensive Tweet sent and deleted by pollster firm principal Mark Textor

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New Army PR disaster – UK-style

When is a Nazi salute not a Nazi salute? Apparently when it’s a ‘Red Hand of Ulster’ salute. While the Aussie army has marched from one PR disaster to another relating to service personnel’s abuse of personal photos, video posted to social media, the British Army (Sah!) have to contend with some provocative poses allegedly featuring British servicemen stationed in Afghanistan.

Soldiers strike a provocative pose

Soldiers strike a provocative pose

The irony of British squaddies posing in ways that appear (even erroneously) to endorse the right wing foes their forefathers fought to defeat is at best cruelly ironic and at worse…(you fill out the rhyme).

From a reputation viewpoint, it’s evidence of how the personal beliefs of a minority can easily besmirch the principles and PR profile of a bigger brand or organisation.
(HT to Phil Macgiollabhain for the lead.)

Political PR disasters with young candidates interview gaffes

The Aussie political race is sometimes a one-legged one; especially when candidates shoot themselves in the foot by agreeing to TV interviews, yet not knowing at all how to handle even gentle journalistic probing. Today, media performance skills are more telling than political proficiency.
As electioneering begins, we have a couple of pearler PR disasters which display manifold perils; like knowing how to give an interview, bragging on your 6-point plan (but not knowing what the points are), knowing that Islam isn’t actually a country, knowing who your competitors are, knowing that it’s better to stay out of the media limelight, until you’ve done your A,B,Cs in media training. And while older politicians rush to defend these young goats with kind kid gloves, the fact remains that politics is a career that depends on the ability to understand and assimilate complex issues, having a strong position pertaining to key facts, staying on message and knowing how to deliver the sound bites the public will remember you by. Not the PR disaster interviews that become your e-legacy. It’s not easy, but it is a mandatory for those seeking a ridicule-free political career.

Shame no PR disaster for Alan Jones over Gillard attack

As an aggressive social media campaign compels advertisers to withdraw their support of the Alan Jones’ radio show, I read a neat precis by Troy Dodds of WA who summarises the issues neatly.
And for me, it’s not a PR disaster for Jones; this kind of unreasonable rant (and now pained bleating for alleged wrongs done against him), is his stock-in-trade and the exact outburst that shock radio jocks like him the world over need to keep their profile high and their easily-enraged listeners tuning in. Sponsors? They’re’ll always be new ones chasing the audience that Jones so easily corrals.