Internet Public Relations
Gallen's C-tweet baits NRL's C-suite
First up, I have empathy for those with depression or self-medication issues. But in terms of PR, media reports and reputation management, there’s often not much room for such understanding. That’s why Paul Gallen’s tweet – offensively deriding his defacto NRL employers/governors as female genitalia – is defined as a PR gaffe, any pre-existing issues or circumstances aside.
For a privileged sports role model (with some bad PR ‘form’ re performance supplement use in particular) to fail to accept accountability for the consequences of his wrongs (harder – yet more telling – than just issuing an easy, media mea culpa) puts the gall in ‘Gallen’. Paul may now claim his use of the C-word (below) is innocuous. (Ladies, mums, sisters, daughters; your views on that one?)
This PR disaster is only compounded when the NRL stipulates that this great athlete – yet PR putz – needs to complete a leadership course as part of his rehabilitation. A followership, humility and emotional awareness course might better address some of the issues fuelling Paul’s PR disaster, and fuelling the original drivers that led to it.
Still with empathy and chapeau to SydMornHerald for quip-grabs, G.
PR disaster after #MyNYPD invite solicits negativity
Sometimes, running a hashtag competition
is ill-thought-through and just asking for trouble – check this item for proof.
Ministerial advice, lobbying and industry ethics sullied in food ratings fiasco
When almost two years of planning goes into a joint food health initiative and the corresponding public information website gets ORDERED off air ON THE SAME DAY IT GOES LIVE one might expect evidence of stakeholder dissonance.
I caught up with a gripping analysis of the Fiona Nash, AFGC and Alastair Furnival furore courtesy of the Background Briefing team of Anna Whitfield and Ann Arnold at ABC – great case analysis. HT SMH for screengrab.
House PR's 'Tweets for Tickets' BRIT Awards PR Disaster
Naughty pee-arr company House PR apparently offered (UK) Telegraph journalist Tim Walker Brit Awards press accreditation in exchange for publishing promotional tweets with the Mastercard Twitter handle and its #PricelessSurprises hashtag. The email requested Walker publish tweets before, during and after the event, and guarantee Mastercard’s inclusion in any post event write-ups, both print and online, with hashtags and URLs included. #PricelessSurprises
In the spirit of PR fellowship and PR disaster recovery assistance, I can offer HousePR some coincidentally hot-off-the-press pointers here:
(H/t to Ken Garner and The Drum)
PR disaster as tweet exacerbates international diplomacy ructions
Revelations that Australian intelligence sources may have been bugging SBY and wife’s personal phones, the indignant reactions from the ‘phone tapee’s’, the bungling “all governments gather information” interview by Mr Abbott with the ABC’s dogged Leigh Sales and, most recently, the inopportune twitter-sniping from a political research firm owner, marks this as a PR disaster of national and international import.
Offensive Tweet sent and deleted by pollster firm principal Mark Textor
Nutella brand threatens biggest fan, gets social backlash
Here’s a social media disaster I missed – a beauty showing a total lack of Emotional Intelligence.
Thanks to Summer Bridges, Attorney-at-law for the tip.
