Reviewing the candidates and numbers for 2013’s Annual PR Disasters Awards is proving challenging; the feeling is that sport may very much dominate the field rather than previous years which saw government and corporate PR disasters abound. Just to whet your appetite, prospective candidates (in no particular order yet) for the Awards include:
Political expense abuse claims
Tom Waterhouse/Gai Waterhouse/John Singleton snafu
Essendon Bombers* performance drug scandal
MP Geoff Shaw court and stakeholder skirmishes
Collingwood boss Eddie Maguire’s King Kong gaffe
Myer’s Bernie Brookes NDIS pronouncements
VW car recall
Australian government phone spy scandal with SBY
Mark Textor tweet
Cronulla Sharks doping allegations
Young political candidate media gaffes
What stands out for you as the Aussie PR blunder of the last year?
Revelations that Australian intelligence sources may have been bugging SBY and wife’s personal phones, the indignant reactions from the ‘phone tapee’s’, the bungling “all governments gather information” interview by Mr Abbott with the ABC’s dogged Leigh Sales and, most recently, the inopportune twitter-sniping from a political research firm owner, marks this as a PR disaster of national and international import.
Offensive Tweet sent and deleted by pollster firm principal Mark Textor
Everyone’s got a breaking point; even PR-aware politicians. In light of Frankston MP Geoff Shaw getting ‘involved’ with agitators in Melbourne, my mind went back to when Brit MP John Prescott jabbed a protestor who’d egg-assaulted him. . So, who might win a fictional bout between Shaw and Prescott, I wonder…?
Wedding in India, study trip to Malaysia,
cycling jaunt to Tour de France (A Labor one) – the reasonable voice of Liberal politics in Australia, Malcolm Turnbull, warns his buddies that a PR disaster this early into their tenure is not a good a good look and, if in doubt, leave it out…
Forbes magazine’s Cork-based correspondent David Monagan said he feels “horrible” and has readily apologised for a brain snap which saw him proclaim in print that the happily married President of Ireland was a poet and “acknowledged homosexual” (they don’t go hand in hand) in an article for the influential US business bible.
A Manly (Sydney) librarian has redefined Lance Armstrong’s place in the annals of cycling history.
What kind of political media and reputation adviser would pen and send an email lambasting one professional woman’s views on the lack of female representation in politics? Erm, one called Max Tomlinson would…