Clumsy media release causes PR disaster for Border Force

“ABF officers will be positioned at various locations around the CBD speaking with any individual we cross paths with…”

This is the ABF media statement (below) which saw civil (kinda) rights protesters gridlock parts of Melbourne’s CBD today. As a stakeholder engagement piece it was stupendously successful – not only were parts of the statement provocative and “Orwellian” (h/t protester sound bite) but it also directed anti-AFB activists where to congregate to spoil the (media) party. It’s also the first time I’ve queried the wisdom/value of equipping media releases with ‘social share’ buttons (foot of page). This facility possibly enabled protesters to quickly share and amass their forces to disrupt the inter-agency “initiative”. As many PRs on the planet will be musing…there but for the grace of God go I…

Bordfer Force PR disaster

Advertisements

One thought on “Clumsy media release causes PR disaster for Border Force

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s