Sometimes, reputational ineptitude scales the heights of unawareness and at other times it plumbs the depths of idiocy. When Bill Cosby’s online PR team invited audiences to meme pictures of cuddly old Bill, had they never heard of this year’s recent #myNYPD social media snafu?
Yet another reason why social media reputation isn’t a game for kids, or for old blokes with allegedly chequered pasts.
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