Parents Jury – brands slammed by Fame and Shame Awards 2013

Subbed from their media release:
“Advocacy group The Parents’ Jury today named the Coles ‘One Direction’ campaign as winner of its Shame award for Pester Power. The Coles competition encouraged shoppers to try to win tickets to an exclusive One Direction concert through purchasing a range of mostly junk food products. The Fame and Shame Awards also delivered a smack in the face to KFC’s ‘Snack in the face’ app, awarding it the Digital Ninja award. The app featured a game where players win vouchers which can be redeemed for a range of KFC snacks or can be passed onto friends through social media. Milo was awarded this year’s Smoke and Mirrors award for its ‘Official Drink of Play’ TV commercial featuring popular TV personality Shelly Craft. In its ninth year, Fame and Shame remains as important as ever in highlighting the failure of industry self-regulation.

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One thought on “Parents Jury – brands slammed by Fame and Shame Awards 2013

  1. I am glad that Coles ‘One Direction’ campaign won the Shame award for Pester Power. I did not like how in order to win tickets to an exclusive One Direction concert, fans must purchase junk food. Most of One Direction fans are young. Young enough to not realize the bad effects of buying and eating junk food. This was not a good campaign.

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