NZ's 'Roast Busters' case takes more reputation scalps

Alerted by a vigilant PR disaster watcher (thanks JD) across the ditch, ongoing interest in a sleazy case by the media and citizens has resulted in greater PR problems for the Police and radio station, RadioLive.
The Roast Busters case centres around a group of young men who’ve shamelessly boasted online (via Twitter and Facebook) about taking advantage of drunk, underage girls who they intimate are ‘willing’ assaultees.
As interest in the case grew, the police came under fire for knowing of the incidents since 2011, yet being ineffective in taking interventive action. Whispers say one of the boys is the son of a police officer, too.
Now, as media explores the story further, advertisers are (temporarily, I’m certain) jumping ship from RadioLive after two of its presenters joked and quipped about the circumstances surrounding the alleged rapes. The story of the group has made international news, with media outlets in the US, UK and Australia covering it.
Emotional intelligence deficits again the source of another horrid PR disaster that, due to online coverage, will haunt all concerned for years to come.

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