Donut brand slam-dunked by racism claims

Part 1: How to sell a creative idea; pitch that it will star the daughter of the local CEO, reflect a MadMen-style chic, and tread the line in terms of controversy marketing.
Part 2: How to recover after it has gone to print; watch as the global company issues profuse apologies as snipers shoot down the execution and tonality.
Part 3; wait til the furore dies down and check with satisfaction as you show stats proving that awareness and media coverage for the concept dwarfs the original Ad spend available.

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