It’s easy to shoot off an unsubstantiated 140-character tweet. But with substantial allegations, findings, charges and penalties awaiting the Essendon AFL team, a hollow tweet looks a lot like false advertising. Geelong seem to be the indisputably greatest AFL club ever anyway, right?
Bomber-tweet (below) has surely been designed only to desperately boost the morale of the most blindly loyal club afficionados? They can’t protect its name now; just like Lance Armstrong or Scotland’s The Rangers, their name is now digital mud – and, like online reputation – it tends to stick on for a long time.
