Swimming CEO Nettlefold walks after "ass-inine" comments

With quips, quotes and quick posts frequently becoming the source of modern PR disasters – the latest seemingly involving Swimming Australia’s now departed CEO allegedly asking to be referred to as “donkey” and making jokes about sex toys and condoms – I’m struck by the low levels of emotional and social maturity displayed. While businessmen, celebs and politicians must have hectic lives, not many of them make time (or have the inclination) to work on their self-development. If 45+ yr-old men make ill-advised comments about race, gender, sex etc, I’d venture that their EI (emotional intelligence) quotient may not have not evolved much since possibly school or Uni days. Sure, corporates can invest in media and presentation skills training, yet if not backed by an investment in emotional, social and gender awareness then the professional lives of their Execs can be easily undone – and brand reputation tarnished – by under-developed attitudes and juvenile outbursts.

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