Hubris and "social media fail" on menu at Amy's Baking Company

Scratching my head on this one at HuffPost: It’s either THE best “controversy marketing” stunt designed to get the eyes of the world media on a TV show featuring an Arizonan restaurant, or it’s the biggest PR clusterfunk I’ve seen on social for some time. (Anything related to cocky chef Gordon Ramsay is usually tinged with an element of high-profile raising, innit?)
The precis? The restaurant owner calling social commentators ‘pussies’, challenging them to fistfights, threatening hollow legal action – all backed by ‘God’s’ might – and now claiming their Facebook was hacked (possible I guess) and you have a recipe for a tasty PR disaster.

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