Wiggles PR disaster shows media interviews ain't child's play


TV interview alert!! Not that global kiddies brand The Wiggles should be expect to be PR slicksters, but this bumbling, stumbling interview is so cringeworthy…not just because of the lack of PR preparation (who’d’a thunk Rich Wilkins could be such a probing Kerry O’Brien type??) but due to the lack of emotional intelligence or empathy shown by the band to the now-dumped Wiggle (“What about Sam…whaddya mean?”. Yet what kind of maturity should we expect from performers who spend all day singing songs and talking burble to infant audiences? Hot potato, hot potato indeed.

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