Live goldfish mailed in PR disaster stunt

An Adelaide PR company has declared its interest in winning the 2011 PR disasters award after sending goldfish thru the mail to promote South Australia. The company chief Karen Raffen, insightfully, commented: “In hindsight we would probably not do this again”. Add your own piscatorial descriptor here…fishy, flounder, out of plaice etc etc
Ta Ross Monaghan for tipoff.
http://www.theaustralian.com.au/national-affairs/state-politics/pr-stunt-flounders-as-goldfish-turn-up-dead/story-e6frgczx-1226215569077

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