Late August, Gerry McCusker will explore how to create reputation-enhancing digital PR within social media spaces at an Ark Group event. Gerry will explain the best ways to create positive digital assets and equity. And he’ll scare you off the underhand tactics that promise to clean up social media and search engine finds, yet could result in negative consequences. A must-attend workshop for anyone looking for a better, fairer and more representative share of social media voice. See you at the Novotel between 22-24 Aug.