What does Edelman's Trust Barometer really measure?

Interviewed by SMH’s Julian Lee on Friday to discuss recent findings of the Edelman Trust Barometer, Julian has quoted some highlights of our chat in today’s edition. While Edelman’s media release trumpets some return to CEOs reputational stock, we need to remember the public trusts academics most, followed by technical experts and also financial analysts!! YES, even after the GFC, Edelman’s survey respondents trusted money experts more than CEOs; that’s why I suggest that it ain’t quite time to break out the Moet or Bolli…What’s the quote I’m looking for?? Opinion polls measure the public’s satisfaction with its ignorance.


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