Downunder here in Oz, much is being made of the furore that has seen a teenage girl upload naked pictures of some professional AFL footballers – emerging nude from bed – to Facebook. The player at the centre of the stoush, has never even met the girl concerned (social media virality blamed). In a cruel twist, one of the clubs sponsors (Linen House) may withdraw its current advertising campaign. As the online campaign gallery reveals, it shows the same St Kilda player lolling semi-nude in bed. Should they pull the “Sleep Like A Saint” campaign?