Banks targeted by anti-social media

Over at Australia’s pre-eminent business affairs website – Business Spectator – PR disaster expert Gerry McCusker has published an article looking at how bank customers are hitting back at unfair practices, using social media as a potent weapon to damage banks’ online reputations, and force operational change. McCusker’s article cites cases from Australia as well as the USA.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s