No PR disaster as Facebook's Zuckerberg courts favourable image

Interviewed by Ninemsn’s Nick Pearson, Australian PR experts Gerry McCusker and Jim Macnamara concur that Mark Zuckerberg’s charm offensive (using media-driven PR) seems appropriate, legitimate and ultimately, productive in repairing a potential PR disaster and restoring balance, after the way Zuckerberg is portrayed in the hit movie ‘The Social Network’.

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